Portia Obeng is a social media strategist who helps working professionals, entrepreneurs, and small business owners maximize their potential on LinkedIn and Instagram.
 

CORPORATE & ORGANIZATIONAL WORKSHOPS

Most workshops change slides. Ours change how people see themselves.

We deliver fun, culturally relevant, action-oriented, and mindset-shifting training that gives attendees practical tools to take immediate action.

We've trained people at corporations, federal agencies, membership organizations, and universities, covering LinkedIn, Instagram, digital presence, and content creation.

“We always brag about how great your sessions are. Your work speaks for itself!
”
— Kassandra M., HUBSPOT
 
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Why every employee at your company should be on Linkedin

 

If employees aren’t engaged on LinkedIn, the company is missing out on opportunities to amplify messaging and expand reach. Through my LinkedIn workshops, your team will not only learn how to build their personal brands but turn LinkedIn into a space that supports your company’s culture and core goals. Customized workshops can be curated for any and all teams. For example, your company can book a LinkedIn workshop or webinar specifically for your sales team to drive more sales and inbound leads.

Why is it essential to engage employees on LinkedIn? According to LinkedIn, on average, employees have a network that is 10 times larger than your company’s follower base. This means:

30 +

more job applications

Jobs shared by employees on Linkedin yield 30% more job applications than if a company were to post the role on LinkedIn’s job board.

 
 

37 %

lower initial attrition rate

A 37% lower initial attrition rate for hires impacted by employees via Linkedin engagement prior to starting their new role at your company.

 
 

x2

higher engagement than company pages

Content shared by employees has 2x higher engagement than company pages. This makes your employees’ personal profiles on Linkedin more powerful than your company page.

 
 

After a LinkedIn workshop, attendees walk away with: 

Confidence to communicate the work they do

Insight on how to create a cover photo that speaks to your industry and personality

Creative ways to get a headshot (spoiler alert: you need one!)

How to craft a Headline that helps your profile show up in search results and increase overall visibility on the platform

Tips on how to write an About section that gets views

This service is also perfect for students and interns

I equip students with the information and inspiration they need to show up on LinkedIn and connect with recruiters and leaders in their aspiring industries. Schedule a time for us to chat so I can learn more about your LinkedIn needs.

A strong Linkedin profile helps students:

Practice the art of digital networking and expand their networks
Learn how to effectively communicate how they deliver value
Establish a digital presence that will help propel their career goals forward

 
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W H A T T H E Y’ R E S A Y I N G

 
 
 
Testimonials
If you want to demonstrate a commitment to your employees development, go with Portia.

Portia is a one of kind speaker and teacher. I only hope that I can lift her up with this review enough to encourage you to bring her into your org. First – Portia's content was extremely educational and useful. So if you want to demonstrate a commitment to your employees development, go with Portia. Second – Portia was able to structure her program to our needs. It was anything but cookie cutter and she's a reliable partner, diligent, and inventive. We knew ahead of her presentation exactly what we were getting based on her reliable communication and her partnership to ideate together. Therefore, go with Portia! Third – She really is the Rihanna of LinkedIn. With skills also comes humor, kindness, knowledge, and the right touch of diva (by this I mean her impressive command of shinning on the stage). You are left feeling like Cupid shot you with the 'Portia-arrow' wanting to learn more, to be her friend, and needing her autograph. Remember there is no point in having brilliant speakers if their content doesn't resonate with the audience which she achieves effortlessly. Ergo, GO WITH PORTIA!

Jake H.

Seeing a young, down-to-earth Black professional inspired me to do more in my field and I appreciate her teaching at my university.

I have attended many LinkedIn workshops, but never one facilitated by an African American individual. There is a major difference! Not only did she use current colloquialisms, but also included Gifs, memes and images of Black athletes/artists/celebrities. This allowed me to connect with her on a deeper level and understand exactly why having an up-to-date LinkedIn profile is important. Since attending her workshop, I have seen my LinkedIn connections improve dramatically. Before attending her workshop I had 45 connections and now have over 130! Beyond enjoying her energy and facilitation techniques, her workshop reminded me of the importance of representation in ALL areas. Seeing a young, down-to-earth Black professional inspired me to do more in my field and I appreciate her teaching at my university.

Malia H.

Portia’s energy was so inspiring and bright — it uplifted everyone in the workshop!

I attended Portia’s workshop “The Glow Up" where she taught about current, best practices for actively building a LinkedIn presence that showcases your talents and strengths. Portia had great, accessible tips on how a candidate can navigate the steps to land a job. Portia’s energy was so inspiring and bright — it uplifted everyone in the workshop! Job search fills many people with dread, anxiety, and imposter syndrome. Portia emphasized and embodied the importance of building mutual support, self-confidence, and joy. I look forward to having Portia speak to my students at Pratt Institute and at Parsons School of Design in NYC. Her presentations bring great value to job seekers in any field.

Tamar S.

 
 
I'm Ready for my transformation
 
 
 
Featured posts
Use This LinkedIn Post Template to Help You Land Your Next Role
Use This LinkedIn Post Template to Help You Land Your Next Role

So, I'm aware that stereotypes of what it means to be Black and a woman and a combination of those (not even taking into account sexual orientation, etc.) make some of this MUCH harder.

Showing Up and Showing Out on LinkedIn
Showing Up and Showing Out on LinkedIn

This podcast episode is a must-listen! You’ll walk away with the gems on how to set up your LinkedIn profile and truly shine on the platform.

Still Securing the Bag: Act Like A Lady, Negotiate Like a White Man (Part 2)
Still Securing the Bag: Act Like A Lady, Negotiate Like a White Man (Part 2)

So, I'm aware that stereotypes of what it means to be Black and a woman and a combination of those (not even taking into account sexual orientation, etc.) make some of this MUCH harder.

The Glow Up: How to Create a LinkedIn Profile That Get's You Noticed
The Glow Up: How to Create a LinkedIn Profile That Get's You Noticed

The LinkedIn GLOW UP is coming back to CreativeMornings and this time, I'm bringing you the remix again!!

 
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